Decision architecture for athletes and institutions
YOUR VISION SHOULD OUTLAST THE GAME.BUILD THE BUSINESS AROUND IT.
Advisory for athletes and families. We find the gaps, show you how to close them, and connect you to the professionals who handle the specifics.
- O'Bannon era athlete
- 15 years Fortune 500 leadership
- Southern University MBA Graduate
- Creighton University NIL Certified
NIL 101: The Parent Guide to NIL
The plain-language starting point for parents and athletes. What NIL really is, what it asks of your athlete and how to back them up. Yours free.
Pick the Door That Sounds Like You
Active Athlete or Parent of One
Begin with the Map. Two to four weeks, one clear plan for what to do and what to ignore.
Athlete leaving the game
Take the Pivot. A real plan for what comes next, career-forward and identity-anchored.
School, program or collective
Workshops and cohorts for a whole roster, structured so your department can stand behind it.
One System for the Whole Athlete
Five gaps we close inside every level of the ladder. Pick a level on the Services page, and all five come with it.
Brand Development
Turn your influence into impact with strategic partnerships and authentic growth.
Are you ready for NIL?
Most families find out where they stand after the first offer lands. The assessments show you now. Pick the one that fits you, answer honestly and get a clear read on what to handle before money and contracts are in play.
From the Locker Room to the Boardroom
PAC was built by someone who lived both sides. Evan Alexander Sr. understood early that an athlete's value extends far beyond the scoreboard.
- Former Division I athlete at Southern University
- One of the select athletes compensated in O'Bannon v. NCAA
- 15 years of Fortune 500 business leadership
- Drove valuation, forecasting and pricing strategy
Read the founder's story“The most dangerous moment in an athlete's life is when the game ends.”
Questions, Answered Straight
The ones athletes and families ask most.
- What does the House v. NCAA settlement mean for my NIL money?
- The House v. NCAA settlement allows Division I schools to directly share athletic revenue with student-athletes for the first time. For 2025-26, participating schools can distribute up to $20.5 million per school to their rosters. This is separate from third-party NIL deals you negotiate with brands. If your school opts in, you may receive a direct payment from your athletic department on top of any outside brand deals. You need a clear understanding of both income streams and their tax implications before you sign anything.
- Do college athletes have to pay taxes on NIL income?
- Yes. NIL income is fully taxable. Whether it comes from brand deals, appearances, social media posts, or direct school payments, it counts as earned income. Most athletes receive brand deal payments as independent contractors, meaning no taxes are withheld automatically. You owe federal income tax, state income tax where applicable, and self-employment tax of 15.3% on net earnings. Working with someone who understands this before you file, not after, is the move that protects your money.
- What is the Pivot OS and how does it work?
- The Pivot OS is PAC's proprietary decision-making structure built around four pillars: Identity Foundation, Decision Framework, Performance Infrastructure, and Optionality. The core rule that runs through all four is downside protection before upside pursuit. Most NIL conversations start with how to earn more. The Pivot OS starts with how to protect what you have and build something that lasts beyond the athletic career.