Equip athletes to maximize NIL opportunities and build a lasting vision beyond sport.
NIL opened a door for athletes. Most families are still figuring out what to do with it. PAC is a family consulting firm that helps athletes set a vision for life after the game and build a real business around it, with NIL as the engine that funds the future. We build decision architecture, identity, practical education, and long-term legacy for athletes and families navigating the athlete economy.
The Operating System for the Athlete Economy
Proprietary, built from a Division I career and 15 years in Fortune 500 leadership. Four pillars that turn uncertainty into strategy.
Governing principle
Downside protection before upside pursuit.
Identity Foundation
Anchor who you are beyond the sport so every decision flows from clear values.
Decision Framework
A repeatable way to weigh offers, risk and trade-offs so choices are strategy not pressure.
Performance Infrastructure
The entities, accounts and systems that let you operate like a business and keep what you earn.
Optionality
Build a future with more doors open so the end of the game is a pivot not a cliff.
Matched to Complexity, Not Income
Support levels are based on decision complexity, not income alone. Visibility, offer volume, advisor relationships, tax exposure and long-term goals shape the level of support that fits where you are right now.